The project has a multi-year timeline, with the first pieces of material due in 2022. “I am thrilled to be able to reach fans all over the world, bringing them the atmosphere and enthusiasm of VR46 through new technologies.” The world-renowned VR46 brand will collaborate with The Hundred to build a strong virtual presence for “The Doctor” throughout the world, focusing on racing fans and gamers.Įxpressing his excitement towards his new virtual venture, Rossi explained in an article published by PR News Wire, “Entering this massive project is an exciting venture that I’ve decided to embark on with a structured approach, in partnership with high-level players.” He further explained that through VR46 Metaverse, he seeks to be able to reach fans from all over the globe. The new firm founded by the nine-time world champion is devoted to generating and developing original and entertaining content about the VR46 brand in the Metaverse, gaming universe, and non-fungible tokens (NFTs) ecosystem. Valentino Rossi recently launched the VR46 Metaverse in collaboration with Italian media holding group The Hundred, reinforcing the VR46 brand in the fast rising digital and virtual world.
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